• Effectively 
• Efficiently
• Responsibly

• What drives HCP to consume independent education?
• Lessons learnt in reaching target HCP audiences - and how to keep then engaged
• Insights into HCP browsing habits – platforms, times, engagement limits

• What makes an effective medical affairs department?
• What are the trends for the future of medical affairs?
• What tools and approaches should be used to enable Medical Affairs?

• What drives HCPs to access independent congress-based education?
• Insights into HCP content consumption – when, where, and what they like to view
• The challenges in learning curves based on 3 years of content delivery

Looking at the full universe of patients, leveraging surrogate endpoints, clustering poor responders,

Considering the durability of the effect, conducting indirect treatment comparisons, understanding unmet needs - In summary, improving data packages while reducing uncertainty.

All that is a step closer if you apply AI to RWE generation, pulling the information directly from healthcare providers, without intermediaries.

We are talking about a database, a registry, a CRF... with an "undo button"; at a fraction of the effort.

• Effectively 
• Efficiently
• Responsibly 

• Retrieving the actual complete information of what is happening at each point of care
• Having access to the complete medical records information: Every single patient, every single variable, the most realistic data source possible
• In order to get this, you need a system which is able to retrieve information:
  • From any healthcare provider (as long as they have electronic health records -EHR-, paper doesn't work)
  • Natural Language Processing: 80% of the variables and outcomes are going to be in the clinical narratives´ free text

• Ensuring accurate KOL ID for engagement
• Utilising engagement channels for optimal outcomes
• Connecting data to verify understanding & strategy

The remit for Medical Affairs is extensive with a key objective of gathering actionable insights into clinician behaviour to identify practice and prescription patterns—and the rationales behind physician choices.  Join us to learn more about closing knowledge gaps to maximize the impact of your medical activities.

Let's take the idea of KOL engagement a bit further! Discover how to bridge the knowledge gap in multiple communities by sharing scientific information with relevant stakeholders simultaneously thus leveraging existing networks, relationships, and channels to foster connections. Join us in exploring the ideas and hear a few practical real-life cases of community engagement.

As the industry continues to rethink the profile of medical affairs, it must seek out new competencies, technology solutions, and data sources that better support patient-centric outcomes. Medical affairs leaders are at the forefront of this evolution and newly positioned to rewrite the traditional corporate formula for success. Understanding and analysing the scientific share of voice of competitive compounds has become increasingly critical when evolving commercialisation strategies. These highly specific insights create a foundation for continuous improvements and opportunities to act with greater focus. These efforts allow teams to accurately benchmark external relations and inform strategic engagement.
As innovation increases the complexity of care and the scientific demand of the treating community grows, the ability to identify and engage community leaders using insights from medical claims data is now critical for long-term success.

Traditional methods of evidence generation from electronic health records are no longer fit for purpose.  Discover how AI techniques such as clinical natural language processing (cNLP) can generate deep RWE to deliver clinical and economic value for industry. Hear about:

·  The limitations of traditional methods of evidence generation from electronic health records

·  The benefits of AI-based techniques such as cNLP

·  A gold standard for high-quality RWE for deeper insights at scale and speed

·  Ideas for applying deep RWE across the Pharma R&D and commercial lifecycle

Traditional methods alone for evidence generation in electronic health records are no longer fit for purpose. We discuss how AI applied to electronic health records for Deep RWE, at scale and speed, can generate greater scientific and economic value for Medical Affairs:

• AI in healthcare today - reality v myth
• Disrupting the RWE status quo
• Deep RWE for clinical and economic value

• How can medical affairs navigate the challenges of rapidly changing internal and external landscapes?
• What value can medical affairs deliver with a new mindset?
• How can we empower teams to drive impactful engagement with the healthcare community?

The remit for Medical Affairs is extensive with a key objective of gathering actionable insights into clinician behaviour to identify practice and prescription patterns—and the rationales behind physician choices.  Join us to learn more about closing knowledge gaps to maximize the impact of your medical activities.

• Assist with medical objective based planning
• Measure impact of medical affairs engagement activities
• Demonstrate medical affairs value internally

Innovation in an already crowded oncology space has created a challenge for medical affairs.  The proliferation of compounds in development has reinforced the need to accurately identify strategic opportunities, address the  scientific need of experts, while continuously demonstrating value.  To achieve these goals, medical leaders must develop clear, comprehensive insights. With an immense amount of data at their disposal, medical affairs must develop novel approaches to  leverage this information to inform targeted decisions and investments. 

• UK Data Sources and Access:
  • Hospital Episode Statistics
  • Primary care datasets – GPES, CPRD, OPCRD
• Overview of key processes
• Expanding the global reach
• What the future could hold?

Recent advances in AI such as clinical natural language processing (NLP) and Machine Learning are enabling the mining of data from the EMR across multiple sites and in multi-languages enabling new insights and accelerating innovation.

• From RWD to deep RWE
• Ensuring patient data privacy and security
• Developing the research eco-system
• Deep Real World Evidence in practice - the big COVID data study

Learn about the power of patient insights and discover real-world patients' insights generation. Understand the value of patients' insights at each step of a product's lifecycle from Target product profiling to Preference study, through Clinical trial optimization and patient's experience (disease and treatment management, unmet needs..).

• Integrating market access, medical affairs and deep clinical understanding
• Building a strategy with KOL engagement and collaboration with scientific societies - a case study explaining the process and decision-making algorithms
• Clinical guidelines, the reimbursement system and medical standards and protocols as a key focus of the strategy

COVID-19 significantly impacted how providers reach out to patients. Besides, there has been a series of changes in the reimbursement and funding of medical technologies and procedures. These aspects created opportunities to address new market needs and leverage data and learning to deliver more value to a growing network of payers, providers, and patients. Welcome to the new era of Network Value.

• Key decisions of today that brings you into the world of opportunities tomorrow
• Setting out Product Claims with recognizable aspirational value.
• Understanding pricing & reimbursement landscape and payers needs
• Designing adequate evidence to demonstrate this value for regulatory and reimbursement purposes.
• Informed choices for stronger claims and data generation with the full circle of multi-disciplinary insights  
• Defining key success factors to capture new market access opportunities

In today's demanding world of national requirements, how can companies develop the right evidence portfolio to succeed? How can they integrate evidence for payers with their regulatory studies?  This in depth review will discuss core principles in evidence development for diagnostics and therapeutic medical devices, and how these concepts can align with the requirements of the major global markets -- the UK, France, Germany, Japan and the USA. Learn about the evolving landscape of evidence demands in:

• The UK, with NICE's development of new pathways for innovative devices
• France's Forfeit Innovation and evidence demands
• Germany's NUB evidence review requirements for high risk devices
• Japan's emerging new pathways for breakthrough innovations
• The US Medicare programs special coverage of FDA designated Breakthrough Devices

• So what does omnichannel actually mean for Medical Affairs?
• Examples of evidence and data-based healthcare communications
• Right message, right place, right audience

Innovation in an already crowded oncology space has created a challenge for medical affairs.  The proliferation of compounds in development has reinforced the need to accurately identify strategic opportunities, address the  scientific need of experts, while continuously demonstrating value.  To achieve these goals, medical leaders must develop clear, comprehensive insights. With an immense amount of data at their disposal, medical affairs must develop novel approaches to  leverage this information to inform targeted decisions and investments. 

• Insights and feedback from HCPs on 2020 virtual activities
• Recommendations for impactful virtual engagements in 2021
• How to effectively have peer-to-peer conversations virtually

• How KOL-expertise can be accessed to curate and publish high quality content for a variety of target audiences
• Possibilities of engaging different types of KOLs to fill knowledge gaps via medical communications.
• Values and benefits of co-operating with medical publishing professionals when involving and/or addressing KOLs.

Within3 offers a virtual engagement platform that gives stakeholders the freedom to communicate anytime, anywhere, on any device

• Leading insights on the role of RWE in regulatory decision-making
• Lessons from inside the FDA's RCT-DUPLICATE demonstration
• Implications for Medical Affairs planning and key decision makers