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Event Videos

KOL Engagement & Insights External expert communications & collaborations to facilitate insights & evidence

Online Conference - 2 half days (8am NYC, 2pm Paris) - November 16-17, 2021
Presentation

KOL insights in a digital world

Related topics: Medical Affairs & Stakeholder Engagement, Digital & Technology
Availability: FREE

The remit for Medical Affairs is extensive with a key objective of gathering actionable insights into clinician behaviour to identify practice and prescription patterns—and the rationales behind physician choices.  Join us to learn more about closing knowledge gaps to maximize the impact of your medical activities.

Speaker

Christina Hoffman

Global Head, Medscape Medical Affairs
Medscape Medical Affairs

Presentation

Community engagement from a medical publisher`s point of view

Related topics: Medical Affairs & Stakeholder Engagement, Digital & Technology
Availability: FREE

Let's take the idea of KOL engagement a bit further! Discover how to bridge the knowledge gap in multiple communities by sharing scientific information with relevant stakeholders simultaneously thus leveraging existing networks, relationships, and channels to foster connections. Join us in exploring the ideas and hear a few practical real-life cases of community engagement.

Speakers

Iola Forster

Strategic Competence Lead, Industry & Society Services
Karger Publishers

Geoff Covey

General Manager, Karger UK
Karger Publishers

Presentation

Digital capabilities: Closing the medical affairs "Insight Gap"

Related topics: Medical Affairs & Stakeholder Engagement, Digital & Technology
Availability: FREE
Speaker

Tim Murphy

Senior Director of Client Partnerships
Within3

Presentation

Leveraging scientific activity insights to inform medical strategies

Related topics: Medical Affairs & Stakeholder Engagement, Digital & Technology
Availability: FREE

As the industry continues to rethink the profile of medical affairs, it must seek out new competencies, technology solutions, and data sources that better support patient-centric outcomes. Medical affairs leaders are at the forefront of this evolution and newly positioned to rewrite the traditional corporate formula for success. Understanding and analysing the scientific share of voice of competitive compounds has become increasingly critical when evolving commercialisation strategies. These highly specific insights create a foundation for continuous improvements and opportunities to act with greater focus. These efforts allow teams to accurately benchmark external relations and inform strategic engagement.
As innovation increases the complexity of care and the scientific demand of the treating community grows, the ability to identify and engage community leaders using insights from medical claims data is now critical for long-term success.

Speaker

Robert Groebel

Vice President - Global Medical Strategy
Monocl