• Integrating market access, medical affairs and deep clinical understanding
• Building a strategy with KOL engagement and collaboration with scientific societies - a case study explaining the process and decision-making algorithms
• Clinical guidelines, the reimbursement system and medical standards and protocols as a key focus of the strategy

COVID-19 significantly impacted how providers reach out to patients. Besides, there has been a series of changes in the reimbursement and funding of medical technologies and procedures. These aspects created opportunities to address new market needs and leverage data and learning to deliver more value to a growing network of payers, providers, and patients. Welcome to the new era of Network Value.

• Key decisions of today that brings you into the world of opportunities tomorrow
• Setting out Product Claims with recognizable aspirational value.
• Understanding pricing & reimbursement landscape and payers needs
• Designing adequate evidence to demonstrate this value for regulatory and reimbursement purposes.
• Informed choices for stronger claims and data generation with the full circle of multi-disciplinary insights  
• Defining key success factors to capture new market access opportunities

In today's demanding world of national requirements, how can companies develop the right evidence portfolio to succeed? How can they integrate evidence for payers with their regulatory studies?  This in depth review will discuss core principles in evidence development for diagnostics and therapeutic medical devices, and how these concepts can align with the requirements of the major global markets -- the UK, France, Germany, Japan and the USA. Learn about the evolving landscape of evidence demands in:

• The UK, with NICE's development of new pathways for innovative devices
• France's Forfeit Innovation and evidence demands
• Germany's NUB evidence review requirements for high risk devices
• Japan's emerging new pathways for breakthrough innovations
• The US Medicare programs special coverage of FDA designated Breakthrough Devices