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MedTech Commercial Leaders Forum
London, UK - October 16-18, 2018Presentation
Systematic Value Generation and Claim Prioritization based on Economic Impact
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- Discover the relevant claim space for your target customer
- Assess value and regulatory implications for aspired economic claims
- Building a claim portfolio on differentiating impact before and after product launch
Speakers
Sumit Mehta
Managing Director
Cetas Healthcare Insights, Netherlands
Claus Schaffrath
Managing Director, MD squared
Consultant, Cetas Healthcare
The Netherlands
Presentation
The best buyer experience wins - How to use digital to leave a mark with the empowered buyer?
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
- Empowered buyer teams force Marketing & Sales to step up their game.
- Marketing can support sales teams to become more solution-centric.
- Sales teams can go beyond the expected and impact the modern-day buyer.
- Ceterix, bioMérieux and ARGEN use sales enablement technology to step change Marketing and Sales alignment and grow sales productivity.
Speaker
Ellen Atkinson
Account Executive
Showpad
Presentation
Value-Based Procurement: differentiating with Value
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- Moving the perspective from price to cost
- Quantifying value in procurement
- Case example: from lower cost to best option
- Moving forward: role of the industry
Speaker
Ernesto M. Nogueira
Managing Director
ValueConnected
Presentation
Customer-Centric Business Models: Where to start and How to Deliver?
Related topics:
MedTech, Commercial
Availability: FREE
A perspective of the customer insight specialists on developing customer-centric business models
Key areas:
- Role of Customer Insights in developing customer-centric business models
- What are the different ways of approaching customer-centric pain points and unmet needs
- How to distill impactful customer needs from customer wishlist
- How to develop and validate business models through customer insights
Speakers
Dushyant Gupta
Senior Client Engagement Director
Cetas Healthcare Insights, USA
Sumit Mehta
Managing Director
Cetas Healthcare Insights, Netherlands
Presentation
Med Tech companies transform from “suppliers” to “partners”. What’s next? Opportunities for new sources of value
Related topics:
MedTech, Market Access & HEOR, Commercial
Availability: FREE
- Technology disruption: Non-healthcare players entering the market. Impact on our business model?
- Technology-enabled care delivery: How do data, analytics and machine learning offer opportunities to address emerging payer and provider needs?
- Reimaging the future state of med tech innovation: What kind of capabilities do we need to capture these new sources of value?
- The case of diabetes management: Data at the center.
Speaker
Sotiris Rompas
Director, Life Sciences
Huron Consulting, USA
Presentation
Get the backing from the C-Suite: how to demonstrate ROI on your digital investments
Related topics:
MedTech, Commercial, Digital & Technology
Availability: FREE
- Understand how to turn the C-Suite into digital advocates
- Experience how the first movers in medtech have proven digital technology ROI
- See how you can use your digital investments to enable better customer experiences for payers and HCPs
- Explore how digital technology supports a key account strategy
- Learn how to get it right: start small and scale fast
Speaker
Lars Meincke
Chief Commercial Officer
Agnitio, Denmark