The MedTech Commercial Leaders Forum is Europe’s largest medical device-specific commercial event for good reason. With a unique range of stakeholders including payers and customers, fresh perspectives from industry and the leading solution providers in the MedTech commercial space, this is the only event Commercial, Sales, Marketing, Brand, Distribution & Procurement Directors need to attend.
Attendees who take part in this event will learn from the industry’s thought leaders on areas such as long-term customer engagement, Sales & Distribution strategy, Digital and Multichannel Marketing and also Value-Based economic selling strategies. With over 120 participants, there is a always a focused, senior-level group of peers to meet, share ideas and build networks with.
Whether you attend for 2 or 3 days, we guarantee you will have a value-added, interactive and educational experience and definitely expand your personal networks.
We look forward to having you in London at 2018’s premier MedTech Commercial event!
Senior Vice President - Head of Global Sales Operations
Siemens Healthineers, USA
Vice President QA/RC EMEA
Zimmer Biomet, Switzerland
Vice President Marketing
Integra LifeSciences, USA
Global Strategy Head, VP, Digital Platforms
Ascensia Diabetes Care, Switzerland
Vice President Global Customer Marketing & Education
Straumann, Switzerland
Director, Market Access
Association of British HealthTech Industries (ABHI), UK
Vice President, Interventional Oncology and Spine EMEA
Merit Medical Systems, Slovakia
EMEA Strategy & Market Insights
Abbott Diagnostics, Germany
Group Manager, Hospital Channel Marketing
Intuitive Surgical, USA
Commercial Director
The Binding Site
Business Development Director
Xstrahl Group
Digital Analyst, Global Digital Marketing
Abbott Rapid Diagnostics, Ireland
Sr. Consultant Health Economics, MD squared
Professor & Head of Health Economics & Healthcare Management Division, Kozminski University
Senior Manager, Global Pricing & Competitive Portfolio Analytics Team
Philips Healthcare
Medical Devices - Clinical Lead, Medical Physics & Clinical Engineering
Nottingham University Hospitals
NHS Trust, UK
Former Chief Innovation Officer
America’s Health Insurance Plans (AHIP), USA
Head of Purchase Department
Humanitas Research Hospital, Italy
Executive Board Member
Portuguese Institute of Oncology, Porto
Lead in Technology & Population Health
RAND Health, USA
Leader, Healthcare Lab
Research Fellow
Royal College of Art, UK
CEO and Founder
ValueConnected
Director, EMEA
Blackdot, UK
Managing Director
Huron Consulting Group, USA
Director, Life Sciences
Huron Consulting
Account Executive
Showpad
Sr Project Manager,
ValueConnected
Chief Commercial Officer
Agnitio, Denmark
Senior Client Engagement Director
Cetas Healthcare Insights, USA
Managing Director
Cetas Healthcare Insights, Netherlands
Managing Director, MD squared
VP, Marketing and Communications
Agnitio
Topics the sessions will cover:
• Engaging customers and stakeholders with value-added “pull” vs “push” communication strategies.
• Offering real outcome-based, patient solutions rather than products.
• Becoming an essential “partner” integral to healthcare systems vs being merely a supplier.
• Demonstrating cost & budget-effectiveness to achieve patient access.
• Developing truly “win-win” outcomes for patients, physicians, payers, providers as well as manufacturers.
• Integrated Health Solutions as a services & solutions business focused on creating long term partnerships with HCPs and health systems to deliver value-based healthcare.
CEO and Founder
ValueConnected
Global Strategy Head, VP, Digital Platforms
Ascensia Diabetes Care, Switzerland
Director, Market Access
Association of British HealthTech Industries (ABHI), UK
Director, EMEA
Blackdot, UK
Chief Commercial Officer
Agnitio, Denmark
Director, Life Sciences
Huron Consulting
Sr. Consultant Health Economics, MD squared
Professor & Head of Health Economics & Healthcare Management Division, Kozminski University
Senior Client Engagement Director
Cetas Healthcare Insights, USA
Managing Director
Cetas Healthcare Insights, Netherlands
Medical Devices - Clinical Lead, Medical Physics & Clinical Engineering
Nottingham University Hospitals
NHS Trust, UK
Head of Purchase Department
Humanitas Research Hospital, Italy
Former Chief Innovation Officer
America’s Health Insurance Plans (AHIP), USA
CEO and Founder
ValueConnected
Executive Board Member
Portuguese Institute of Oncology, Porto
Medical Devices - Clinical Lead, Medical Physics & Clinical Engineering
Nottingham University Hospitals
NHS Trust, UK
Former Chief Innovation Officer
America’s Health Insurance Plans (AHIP), USA
Executive Board Member
Portuguese Institute of Oncology, Porto
Director, Market Access
Association of British HealthTech Industries (ABHI), UK
Head of Purchase Department
Humanitas Research Hospital, Italy
Topics the sessions will cover:
• Building & maintaining long-term partnerships with hospital finance & procurement directors, physicians & surgeons.
• Selecting, training, motivating and enabling distributors: Help them help you.
• Moving away from large sales forces & concentrating on key account management to increase sales force effectiveness.
• Training & Implementing “economic selling” in order to demonstrate value to physicians & decision makers.
Director, EMEA
Blackdot, UK
Senior Vice President - Head of Global Sales Operations
Siemens Healthineers, USA
Account Executive
Showpad
Vice President, Interventional Oncology and Spine EMEA
Merit Medical Systems, Slovakia
Vice President QA/RC EMEA
Zimmer Biomet, Switzerland
Business Development Director
Xstrahl Group
Senior Manager, Global Pricing & Competitive Portfolio Analytics Team
Philips Healthcare
Senior Vice President - Head of Global Sales Operations
Siemens Healthineers, USA
Vice President, Interventional Oncology and Spine EMEA
Merit Medical Systems, Slovakia
Business Development Director
Xstrahl Group
Topics the sessions will cover:
• Improving brand & product awareness via social media & digital platforms.
• How to truly demonstrate “value” via traditional vs novel marketing tools & strategies.
• Meeting multiple levels of decision-maker needs on limited marketing resources.
• Strategies to communicate & engage physicians and stakeholders with modern online tools & apps.
• Delivering ROI and effectively communicating your product benefits with your customers in an ethical, long-term, mutually-beneficial manner.
VP, Marketing and Communications
Agnitio
Vice President Marketing
Integra LifeSciences, USA
Vice President Global Customer Marketing & Education
Straumann, Switzerland
Digital Analyst, Global Digital Marketing
Abbott Rapid Diagnostics, Ireland
EMEA Strategy & Market Insights
Abbott Diagnostics, Germany
Director, EMEA
Blackdot, UK
Former Chief Innovation Officer
America’s Health Insurance Plans (AHIP), USA
Vice President Marketing
Integra LifeSciences, USA
Vice President Global Customer Marketing & Education
Straumann, Switzerland
EMEA Strategy & Market Insights
Abbott Diagnostics, Germany
Global Strategy Head, VP, Digital Platforms
Ascensia Diabetes Care, Switzerland
Topics the sessions will cover:
• Understanding the market access environment today and its impact on value definitions
• What is the role of commercial teams in economic selling?
• Overcoming the challenge of quantifying value
• Building effective tools and training methods
• Collaborating with market access teams
• Value-based procurement & early interaction with customers
• Translating competitive intelligence into strategic implications for decision making.
Managing Director
Huron Consulting Group, USA
Lead in Technology & Population Health
RAND Health, USA
Group Manager, Hospital Channel Marketing
Intuitive Surgical, USA
Managing Director
Cetas Healthcare Insights, Netherlands
Managing Director, MD squared
Commercial Director
The Binding Site
Leader, Healthcare Lab
Research Fellow
Royal College of Art, UK
Group Manager, Hospital Channel Marketing
Intuitive Surgical, USA
Commercial Director
The Binding Site
Lead in Technology & Population Health
RAND Health, USA
CEO and Founder
ValueConnected
Senior Manager, Global Pricing & Competitive Portfolio Analytics Team
Philips Healthcare
Note: this will be a highly interactive session, so come prepare to engage and share thoughts
15:20 Networking & Coffee Break
CEO and Founder
ValueConnected
Sr Project Manager,
ValueConnected
Senior representatives of medical device companies involved in:
Commercial operations & strategy, sales & sales force effectiveness, strategic & operational marketing, multi-channel marketing, digital & online marketing, competitive & business intelligence, customer data analytics, business unit managers, distributor management, regional & general managers.
Chief Executive Officer, Chief Strategy Officer, Chief Operations Officer, Customer Excellence & Senior Executives.
Customer Training & Education, Clinical Training, Clinical Education, Professional Education, Global Education & Training, Medical Education, Field Clinical Services, Nurse Education & Training, PACE – Professional Affairs & Clinical Education, Scientific & Medical Affairs, Customer Relationship Management, Stakeholder Relations.
Senior Vice President - Head of Global Sales Operations
Siemens Healthineers, USA
Toby is the Senior Vice President & Global Head of Sales Operations for Siemens Healthineers. He is currently based in New York where he is responsible for a large global team handling Siemens Healthineers worldwide sales operations functions. Toby has an executive MBA with honors from ESMT Berlin and a Bachelor of Commerce and Diploma in Languages from Monash University in Australia.
Vice President QA/RC EMEA
Zimmer Biomet, Switzerland
International Executive with broad experience in medical device and pharmaceutical industry. Worked in industry, consulting and third party audit services. Strong background in cardiovascular technologies, including diagnostics and therapeutic devices (pacemakers, defibs, LVAD, stents, surgery), as well as orthopedics.
Significant international experience with residencies in USA, Germany and Switzerland. Managed personnel and quality systems internationally in the USA, Germany, Switzerland, France, Ireland, Wales, Finland, Mexico, India and China.
Specialties: Regulatory Affairs: Submissions (EU, FDA and international) and Post Market Surveillance
Quality Assurance: ISO 13485, ISO 9000, QSR, QMS, Supplier Control, Retrieval Analysis Laboratories
International Relations
Vice President Marketing
Integra LifeSciences, USA
Meera Gopalakrishnan is the Vice President of Marketing for Integra LifeSciences. She oversees the Advanced Energy and Neuro Monitoring franchises. Meera has global responsibilities for product management and marketing of key brands within Integra’s portfolio. Meera joined Integra LifeSciences in 2014 as the Global Senior Director of Marketing. She was responsible for leading a global marketing team and managing a strategic growth franchise within the Specialty Surgical Solutions business.
Meera has over 20 years of experience in the medical technology industry. Prior to joining Integra LifeSciences, Meera was with Philips Healthcare where she progressed through various leadership roles in product development and marketing spanning the Cardiology, Health Informatics and Radiology businesses. In recognition of her leadership in the role of Director of Marketing for Radiology Ultrasound, Meera was awarded the Pinnacle Gold award for excellence in marketing at Philips Healthcare
Meera received her Ph.D. in Biomedical Engineering. As part of her PhD, she collaborated with medical device industry partners in the areas of cardiac signal processing and defibrillation techniques. While at Philips, Meera completed several leadership development and executive education programs through Harvard Business School, Babson College and The Center for Creative Leadership.
Global Strategy Head, VP, Digital Platforms
Ascensia Diabetes Care, Switzerland
Jazz is a broadly experienced commercial leader and business strategist in both mature and emerging markets, with expertise in digital health/mHealth, medical device, pharmaceuticals, diagnostics and service organisations. In his current role he is responsible for the strategy, development and commercialization of new digital service business models in the emerging Interconnected Diabetes Management space and for the ongoing global commercialization of Contour NEXT/PLUS ONE meter and app system - now launched in 30 countries. Jazz is also responsible for new feature roadmap and release strategy for Contour Diabetes Application and for driving partnerships to explore new revenue stream development including licensing of digital technologies to be integrated into existing applications.
Vice President Global Customer Marketing & Education
Straumann, Switzerland
Cristina Crisan Tran leads the Global Customer Marketing & Education department at Straumann, responsible for strengthening the Straumann brand and driving sales through engaging global marketing initiatives, customer education and professional key opinion leader (KOL) management. Cristina positioned Straumann as the most patient centric Edentulous solutions provider in the dental industry, developed a program (SMART) to successfully tap into a growing general practitioner segment and gave a voice to women in implantology (WIN), making Straumann a brand of choice.
Before joining Straumann, Cristina held various leadership positions in Sales and Marketing at
Sonova, where she drove subsidiaries’ turn-around and transformation projects, developed and championed the worldwide adoption of a value-based customer segmentation that revolutionized Sonova’s go-to-market approach and improved customer loyalty through churn modeling with predictive analytics. With a strong knowledge of pricing mechanisms as well as proven experience in successfully managing multiple global product launches, Cristina also contributed substantially to the average selling price and market share growth of Sonova to become the world leader in hearing solutions.
Cristina holds a doctoral degree in Business Administration from the University of St. Gallen.
Director, Market Access
Association of British HealthTech Industries (ABHI), UK
Andrew has responsibility for ensuring that processes are aligned and optimised to support the introduction and uptake of technologies and best practices. This entails creating an ongoing dialogue between industry and policy makers to ensure efficient and effective access and payment structures are created and maintained.
In addition to the Market Access portfolio Andrew also leads on the ABHI Ethics and Compliance program. This includes credentialing, Code of Business Practice and Human Rights.
Having graduated with a degree in Applied Physics, Andrew entered the commercial environment and has gained over 20 years’ experience in the medical devices industry having worked within medical technology divisions of household names such as Thorn EMI, Philips and Bristol-Myers Squibb. He has held roles covering UK and international marketing, market access and business development working with both capital and consumable equipment.
Vice President, Interventional Oncology and Spine EMEA
Merit Medical Systems, Slovakia
Specialties: Expert in Medical Devices for Surgery with 18 years experience General surgeon 18 years international experience (Europe) wherefrom 8 years in sales and marketing in Eastern Central Europe and Middle East)
EMEA Strategy & Market Insights
Abbott Diagnostics, Germany
A committed manager with long-term experience in Sales, Marketing & Business Development of Life Science products. Experienced in markets for discovery research ( Automation & Consumables); translational medicine & diagnostic as well as for cellular therapy and therapy monitoring. A profound scientific background supplemented with a business & marketing degree and a personal focus towards concepts for personalized medicine. Proven leadership capabilities including managing and motivating sales teams and cross - functional global Project Teams. Experienced in Change-Management.
Group Manager, Hospital Channel Marketing
Intuitive Surgical, USA
Within the Global Hospital Channel Marketing function at Intuitive, Emily leads a team focused on empowering providers to realize and deliver both clinical and economic value. Prior to Intuitive, she spent six years at Medtronic developing value-based initiatives within marketing, and eventually as part of the Global Health Economics & Reimbursement organization. Until 2017, Emily served as Director of Global Market Access at Roche, where she was responsible for health economic evidence development in support of women’s health in Europe and Asia. She received her undergraduate degree from Princeton and MBA from Duke.
Commercial Director
The Binding Site
Martin Fuhrer currently serves as Group Commercial Director and member of the executive board at The Binding Site, a recognised market leader specialised in the development, sales and service diagnostic products that help doctors, clinicians and laboratory researchers across the globe identify and tackle blood cancers and immune system disorders. Martin has more than 30 years of management experience leading sales, marketing and business management teams at global IVD companies, such as Quotient Suisse SA, Siemens, Dade Behring and DuPont.
Having lived and worked in Germany, the US, Singapore, Switzerland and the UK, Martin has honed his intercultural skills to tackle the challenges of building profitable customer relations globally. He takes great pride in his achievements as a leader who has built teams and implemented organisational changes, while growing revenues. Today, Martin lives with his wife and their two children in Frankfurt am Main in Germany.
“Value lies in the eye of the beholder” is his favourite quote, expressing his passion for focusing businesses to create quantifiable solutions for customers and stake holders.
Business Development Director
Xstrahl Group
Julya A. Zuenkova, MD, PhD, DBA has medical and healthcare administration background.
Julya Zuenkova has a PhD degree in medicine and is Doctor of Business administration applying the management best practices in healthcare.
Mrs Zuenkova’s areas of scientific and practical interests are value-based approach in healthcare, evidence-based management in medicine, strategic marketing and Market Access in MedTech. Within her career she repeatedly reached and exceed commercial goals.
Julya is a member of Council of Marking Guild Union, Society of Healthcare Management and Association of Healthcare managers in Oncology.
She’s an author of >80 scientific publications and a regular speaker at the international congresses.
Digital Analyst, Global Digital Marketing
Abbott Rapid Diagnostics, Ireland
Dáire is a digital analytics expert who heads up global digital analytics for the Rapid Diagnostics division of Abbott Laboratories. He is responsible for digital analytics strategy, implementation and reporting for 30+ websites in 17 languages.
Prior to joining Abbott, Dáire was Web Analytics Manager at Alison.com, a high traffic e-learning website with over 12 million learners in 190 countries. At Alison, Dáire delivered 100% YoY customer growth through data driven marketing and design. He has a Bachelor of Business from the University of Limerick and a Postgraduate Diploma in Data Analytics from University College Dublin.
Sr. Consultant Health Economics, MD squared
Professor & Head of Health Economics & Healthcare Management Division, Kozminski University
Driven with the passion to health economics, I have more than 20 years of academic and industry experience in the field of healthcare. Holding various Regional and Global leadership positions, I have been working extensively within public health sector as well as pharma and medtech industry.
After six years employment at the Kalmar County Council in Sweden, I held global and regional Health Economics & Outcomes Research (HEOR) positions at AstraZeneca and BiogenIdec respectively. At Bristol Myers Squibb and Lundbeck I lead Market Access teams in Central Eastern European (CEE) and Nordic Region. In the last five years, I gained experience with the pricing &reimbursement challenges in the field of medical devices. I supported Straub Medical as Global Market Access Lead. Before that, I was Senior Sales Director responsible for HEOR at GE Healthcare.
Since 2018 I am a Professor at the Kozminski University heading Health Economics & Healthcare Management Division (HeM). I am the leader of the International Master Program Health Economics & Big Data (HEBDA) financed by the EU research grant. In October 2020, I was nominated to the ISPOR’s Health Sciences Policy Council (HSPC). Since January 2020, I am chair elect of ISPOR Special Interest Group Digital Health as well.
My biggest strength is the market access planning for a successful pricing & reimbursement strategy. Knowledgably of HTA guidelines, DRG financing and hospital procurement pathways across EU & US settings, I will be able to advice on the optimal market entry that ensures the best differentiation of a given technology against alternative treatment options
Senior Manager, Global Pricing & Competitive Portfolio Analytics Team
Philips Healthcare
After finishing his European Finance and Accounting studies in Bremen, Germany (Dipl.-Betriebswirt) and Leeds; England (BA (Hons)) plus obtaining an MBA in Edinburgh (Scotland), Tobias Happel worked for almost 2 years as a consultant for financial Application at Oracle. For the last 17 years he was in different finance and pricing roles at Philips Medical in Böblingen (Germany) with growing responsibilities ending up in a global pricing responsibility in the Value Segment Solutions Equipment and MR Patient Care. In 2014 he was accredited as Certified Pricing Manager from the European Pricing Platform. Besides that, for the last 18 months he also led a value based pricing project in the MR Patient Care environment and is adapting some key learnings to other strategic value based pricing projects.
Medical Devices - Clinical Lead, Medical Physics & Clinical Engineering
Nottingham University Hospitals
NHS Trust, UK
David Williams is the Medical Devices Clinical Lead for Nottingham University Hospitals NHS Trust (NUH). Nottingham University Hospitals is currently the fourth largest NHS Trust in the UK with approximately 15000 staff and 1900 patient beds.
He has been a registered nurse 1989, holds a degree in Advanced Clinical Practice and has advanced critical care qualifications.
David has held senior positions in primary and secondary care. He has previously worked as a clinical advisor in industry providing advice and leadership around medical devices training and competency management for health care professionals, distributors and sales teams in the UK and internationally.
David manages the medical devices training unit. He has put in place governance processes and a robust competency management & reporting system for all staff groups. He is the deputy medical devices safety committee and sits on the medical devices management committee.
David is passionate about patient safety, ensuring healthcare professionals are empowered to deliver safe, and effective care through competency based training and assessment.
Former Chief Innovation Officer
America’s Health Insurance Plans (AHIP), USA
Rahul is currently responsible for collaborating with C-level executives at his Health Plan/IDN collaborating organizations as well as across multi-institutional stakeholders to develop and implement innovative frameworks and unique approaches that lead to accelerated adoption of mission critical initiatives that ensure the delivery of high quality care and improve consumers ability to receive needed care all while driving down the cost of care received. Rahul has extensive practical knowledge in creating new, multi-stakeholder, collaborative innovative models and solutions as well as integrating next gen digital health solutions that optimize the utilization of appropriate care measures. His role expands to include the creation of innovative care pathways, normalizing and sharing of data assets for proper segmentation, developing actionable and personalized programs and tools that ensure measurable behavior change imperative for desired health outcomes. He continues to help develop, test, measure and iterate innovative initiatives that increase efficiencies for all key Healthcare stakeholders as they collectively focus on outcomes-centric care. Rahul's most recent brainchild was The AHIP Innovation Lab based in Chicago's West Loop and the quantifiable co-innovation methodology he and the team have proven viable across the ecosystem. He is responsible for creating the Lab's one of a kind concept, continues to fulfill its mission of delivering an invaluable resource for Payers, Providers, Consumers and other essential entities and solution providers. He has led all of the Lab’s 100+ collaborative and confidential Solution Working Groups that involve individual payers, providers, employers, consumers, manufacturers, MedTech, innovative solution providers and the Lab's trusted and crucial thought leaders and SME partners. Prior to joining AHIP, Rahul held a leadership role as a founding employee of a successful digital Healthcare start-up based in Washington DC. Along with the company's co-founders, Rahul was instrumental in developing a multifaceted consumer tool as well as leading the company's "go to market" strategy resulting in successful market penetration and revenue growth for the industry's first consumer-led shared decision making and treatment selection platform. Rahul was recently named one of the Smart Health’s 2018 Excellence In Healthcare Transformation award, the American Journal of Health Promotion's 2017 Innovators and Game Changers and is recognized as Accenture Perspectives: Minds Driving the Future of Business. In 2017, Frost & Sullivan presented Rahul and his Lab with one of their highest honors, their Global Visionary Innovation Leadership Award. He is a graduate of the University of Michigan-Ross School of Business and lives in Washington DC.
Executive Board Member
Portuguese Institute of Oncology, Porto
Francisco Nuno Rocha Gonçalves is a professional economist and manager who has specialized in the healthcare industries. Has had experience with both providers of care, pharma and IT, as well as academic / research institutions and projects.
He is a board member of IPO Porto, the largets cancer center in Portugal, acting as COO and CFO. He is a Professor and investigator in several institutions. He has participated in several panels and conferences on topics related to Health Management. He has publications and belongs to several international teams working in Health Management projects.
He has a PhD in Management by ISEG - Lisbon University, college degree and master on Economy by Faculdade de Economia do Porto - Porto University. He acted also as a consultant and teacher in Health Economics, working with international and national companies in the strategic and financial value of their offer.
Lead in Technology & Population Health
RAND Health, USA
Harry Liu is Lead in technology & population health at the RAND Corporation, Health Advisor Services. He specializes in evaluating new medical technologies and emerging value-based business models. Trained in medicine and healthcare policy, he has extensive experience using economic and policy analyses to support decision-making for technology companies, professional societies, and government agencies, such as measuring the value of novel technologies, assessing the economics of value-based models, setting coverage and reimbursement strategies, and communicating the economic value of innovations.
Leader, Healthcare Lab
Research Fellow
Royal College of Art, UK
Jonathan has spent 14 years working in design in healthcare, and leads the Healthcare Research Space at the Helen Hamlyn Centre for Design at the Royal College of Art. Jonathan's research interests include design for patient safety and inclusive design. His work on a new resuscitation trolley for the National Patient Safety Agency won two Medical Futures Innovation Awards and completed successful clinical trials prior to manufacture. He has shaped high profile projects such as Design Bugs Out and Design for Patient Dignity with the Department of Health and Design Council, as well as supervising projects with partners ranging from ArjoHuntleigh to the Medical Defence Union. He was Design Lead on the EPSRC-funded project, ‘Designing Out Medical Error’. This three-year multidisciplinary project in collaboration with Imperial College, London, looked at the role design can play in reducing medical error on hospital wards. This award-winning project pioneered methods of collaboration and has resulted in a suite of designs for the hospital ward, and paved the way for the HELIX Centre, where Jonathan was seconded. His work has been published internationally in journals, books and as papers.
CEO and Founder
ValueConnected
Ernesto is the Founder and Managing Director of ValueConnected. He has over 23
years of experience leading healthcare strategies to drive access and expansion for new products, developing value propositions for both public and private stakeholders and assessing global market opportunities. He has worked for both government agencies and global healthcare companies in roles ranging from strategic marketing and new product development to health economics and reimbursement. Ernesto has led several Market Access projects across Europe, US, Middle East and Latin America. Ernesto holds an MBA from the University of Texas at Austin and is fluent in English, Spanish and Portuguese.
Director, EMEA
Blackdot, UK
With over 20 years management consulting experience, Mark has led multiple large-scale sales transformation projects spanning strategy, operating model redesign, process re-engineering and program management, and sales force effectiveness. He possesses deep industry expertise across Medical Devices, Pharma, IT and Consumer goods, having worked with clients across Europe, Asia Pac and the Middle East including GE Healthcare, J&J, Medtronic & Philips. Mark has a First Class Masters of Engineering from the University of Manchester and ICAM (France); and a post graduate diploma from Cambridge University. When he is not running around with his two young kids, Mark loves to get into the water and bust some waves, alongside annoying Velcro clad cyclists on his electric assisted bicycle.
Being married to a yoga teacher, connecting with the spiritual side of life is also an everyday passion for him.
Managing Director
Huron Consulting Group, USA
Chris Easley is a Managing Director at Huron Consulting Group, with responsibility for access and pricing. Chris has over 18 years’ experience in consulting to the pharmaceutical industry with experience spanning P&R and commercial strategy. His interests span both product-related strategy work as well as access capability building and process excellence. He has particular expertise in value based approaches including value demonstration, innovative pricing and value communication and brings extensive experience in rare disease and speciality therapeutics.
Director, Life Sciences
Huron Consulting
Sotiris has been working with market access, marketing and policy teams of Fortune 500 Life science companies to assess health system trends and stakeholder needs, develop value propositions for innovative medical technologies and develop Access strategy.
Prior to joining Huron, Sotiris held senior positions at Boston Healthcare Associates and GfK Market Access where he lead teams on various commercial, pricing & market access and marketing engagements at the product- and portfolio- level.
Sotiris started his consulting career at IMS Consulting group working in the Pricing and Market Access practice.
Sotiris has expert working knowledge in various quantitative and qualitative methodologies and research tools (e.g., conjoint, MaxDiff, MCDA, virtual ad boards, IDIs, scorecards).
Focus areas
• Access strategy
• Payer and Provider dynamics
• Value proposition development
• Innovative Business models
Education
• PhD in Strategic Management, Warwick Business School (Economic & Social Research Council fellow)
• M.Sc. International Health Management, Imperial College London
Account Executive
Showpad
Ellen Atkinson is an Account Executive at Showpad, working with global companies from the Medical Devices, Healthcare, and Pharmaceutical industries. With a degree in Dietetics, and a background in Healthcare Consulting, Ellen has experience driving efficiency across healthcare systems globally. Most recently, Ellen has supported MedTech companies drive productivity through implementing sales enablement solutions.
Chief Commercial Officer
Agnitio, Denmark
Lars is the Chief Commercial Officer at Agnitio. He works closely with pharma and medical device companies around the world to maximize the value that digital technologies provide to HCPs, payers and patients – while accelerating business impact. Before joining Agnitio, Lars worked for a number of Scandinavian technology companies including APSIS and NetNames.
Senior Client Engagement Director
Cetas Healthcare Insights, USA
Dushyant is Senior Client Engagement Director at Cetas Healthcare and has 9 years of experience in Medical Technology market research and consulting. He has extensive experience in working with global and regional marketing and sales team and has helped several MedTech clients in NPI, new business model innovation, commercialization strategy, market development & penetration.
At Cetas Healthcare, he is primarily responsible for engaging and developing client relationships. He is also responsible for managing the US business for Cetas HC.
Dushyant holds a Bachelor Degree in Pharmacy from Birla Institute of Technology and Science (BITS), Pilani, India.
Managing Director
Cetas Healthcare Insights, Netherlands
Sumit is the founder of Cetas Healthcare - a global firm specializing in customer insights and strategy for the medical devices industry.
Sumit leads the global and regional engagements to provide critical commercial advice to senior executives of medical devices and diagnostics companies. Sumit brings a unique skills set to the assignments by drawing upon his extensive international healthcare industry experience, rigorous approach to market research tools and techniques, and strong commercial acumen.
Managing Director, MD squared
Claus is a physician and electrical engineer with more than 20 years of experience in the hospital and medical device industry. He is the founder of MD squared, a Medical Consultancy for Medical Devices. MD squared’s passioned and inter-disciplinary team of experts helps you to make informed choices to optimize the value of your Medical Device during development, market introduction and throughout its life cycle. In our structured programs we help you to systematically translate clinical and regulatory requirements into differentiating Product Claims and demonstrated patient and economical benefit.
VP, Marketing and Communications
Agnitio
Mads has worked at Agnitio for 6 years. At Agnitio he is part of the management team – as well as leading an ambitious group of marketing experts. Before joining Agnitio, he has held leading sales and marketing roles in a number of global technology companies. Mads is constantly seeking new ways to optimize the customer experience – and make every engagement matter.