5 REASONS TO ATTEND:

  1. Understand if an omnichannel strategy can and should be ethically implemented in medical affairs
  2. Appreciate the potential effectiveness of omnichannel in areas like insight generation, stakeholder engagement, education and value
  3. Learn from real-life case studies and explore a multitude of omnichannel options and potential approaches
  4. It’s not all about technology: Understand what internal procedures, processes, practices and culture can best-enable omnichannel effectiveness
  5. Learn what digital technologies are enabling medical affairs to offer more stakeholder value through fresh channels, insights and communication

Speakers List

INDUSTRY EXPERTS

Integrated Medical Engagement Leader
Roche 

Head of Haematology Medical Affairs 
Janssen

Senior Director, Medical Affairs and Professional Education
Edwards

Former Director, Medical Capabilities
Bristol Myers Squibb

 

Global (OUS) Scientific Communications Lead
Amgen

Associate Director, Medical Affairs 
Guardant Health 

EXPERIENCED SOLUTION PROVIDERS

Account Director
OPEN Health 

 

Senior Omnichannel Strategist
OPEN Health 

Senior Medical Writer
OPEN Health

Event Structure

Event Program

Login & Registration
07:30 NYC/13:30 Paris
Chairperson’s opening remarks
08:00 NYC/14:00 Paris

Integrated Medical Engagement Leader
Roche 

DEVELOPING MEDAFFAIRS OMNICHANNEL STRATEGIES

How to keep omnichannel simple?
08:10 NYC/14:10 Paris

Integrated Medical Engagement Leader
Roche 

The role of Omnichannel in a global holistic scientific communication strategy
08:40 NYC/14:40 Paris

Global (OUS) Scientific Communications Lead
Amgen

OMNICHANNEL MEDICAL COMMUNICATIONS IN PRACTICE

Unlocking Possibilities: A Journey to Cross-functional Omnichannel Readiness
09:10 NYC/15:10 Paris

Senior Omnichannel Strategist
OPEN Health 

Senior Medical Writer
OPEN Health

Account Director
OPEN Health 

 

Break
09:40 NYC/15:40 Paris
How can we positively leverage the impact of social media on medical communications?
10:00 NYC/16:00 Paris
MEDTECH PERSPECTIVE

Senior Director, Medical Affairs and Professional Education
Edwards

The use of social media to complement medical affairs insights
10:30 NYC/16:30 Paris

Head of Haematology Medical Affairs 
Janssen

Panel discussion: Omnichannel medical communications best practices: What have we learned? Where are the gaps?
11:00 NYC/17:00 Paris
  • Which advanced technologies enables medical affairs to offer more stakeholder value & patient engagement
  • Content development and personalisation
  • Measuring the value of Omnichannel medical communications

Integrated Medical Engagement Leader
Roche 

Senior Director, Medical Affairs and Professional Education
Edwards

Former Director, Medical Capabilities
Bristol Myers Squibb

 

Global (OUS) Scientific Communications Lead
Amgen

Head of Haematology Medical Affairs 
Janssen

Associate Director, Medical Affairs 
Guardant Health 

End of day
11:40 NYC/17:40 Paris

Event Partner

Speaker Biographies

Natasha Hansjee

Integrated Medical Engagement Leader
Roche 

Natasha Hansjee, PhD, is a global principal scientific communication director at Roche. She is also  an executive coach and a storyteller. She has over 20 years of pharmaceutical marketing experience: sales, local & global strategic product management; global product commercial strategy training; scientific communications; mentoring, coaching and facilitating - and has worked across all stages of the life cycle (early launch, launch, LoE). 

Paresh Sewpaul

Head of Haematology Medical Affairs 
Janssen

I am originally from South Africa where I did my medical degree and have been in the pharma industry for nearly 20 years. I have previously served in Haematology Medical Affairs and Clinical Development Leadership regional and global roles at AstraZeneca, GSK and Novo Nordisk and Janssen. I am a practising clinician and hold an appointment as Honorary Clinical Fellow in the Haematology Oncology Directorate at the University Hospitals Leicester NHS Trust. I hold an appointment with the Royal College of Pathologists as an External Advisor to the Board for the creation of the College’s Digital Portal for trainees.

Emmanuel Caillaud

Senior Director, Medical Affairs and Professional Education
Edwards

Emmanuel Caillaud holds a Medical Degree from Paris Medical School (Necker-Enfants Malades), and a Master of Science in biophysics and imaging. In addition, he did an executive MBA in Finances at HEC business school Paris.

After his residency in psychiatry, Emmanuel worked as a fellow in psychiatry at Saint Antoine hospital (Paris) and started as a part-time consultant at Servier Pharmaceuticals in the late 90s. He finally left the medical hierarchy and after some years at Servier worked at Novartis, Guerbet and then Edwards Lifesciences since 2010. Throughout these years, Emmanuel gained experience in medical affairs, marketing and business development.

Today at Edwards Lifesciences, he leads the EMEAC medical affairs & professional education team for the surgical division. Emmanuel is passionate about training and education.

Arron Mungul

Former Director, Medical Capabilities
Bristol Myers Squibb

 

Arron is part of the Medical Capabilities group at BMS, leading an international team responsible for developing global and local medical content. He is also, Co-Lead for the Medical Affairs Professional Society (MAPS) Medical Strategy & Launch Excellence Focus Area Working Group. Prior to BMS, Arron was a Senior Scientific Director in Global Medical Affairs at GSK Oncology and Novartis Oncology, responsible for scientific strategy and communications. He has also worked in medical communications agencies in London and Switzerland.  

Ainara Luque Saavedra

Global (OUS) Scientific Communications Lead
Amgen

  1. Ainara Luque currently works at Amgen as the Global (OUS) Medical Communication lead in Inflammation. Throughout her career, Ainara has experience in Medical Communications across local, regional, and global scopes, overseeing and executing educational events, congresses, and scientific content.

In addition to her role, Ainara has been an integral part of Amgen's omnichannel team. During her time in this capacity, she actively contributed to the launch of educational platforms and played a key role in shaping the comprehensive scientific communications strategy.

Ainara possesses a keen interest in bridging the gap between science and the healthcare professional (HCP) community through strategic channels, aligning with the ongoing digital transformation trends. Ainara keeps bringing experience and commitment to advancing medical communication.

Educationally, she holds a BSc in Biotechnology and a MSc in Bioengineering.

Suyog Jain

Associate Director, Medical Affairs 
Guardant Health 

Dr Suyog Jain is a Trained physician as MBBS and MD from India. Prior to his industry roles, Suyog practiced as a general physician. He is working in the pharmaceutical and diagnostic industry for over 10 years and currently working as Associate Medical Director for Asia, Middle East, and Africa region, at Guardant Health.

Suyog's Major interests include precision diagnosis and personalized treatment. His main activities includes medical education and clinical trials across solid tumors. 

 

Robyn Davies

Account Director
OPEN Health 

 

Robyn is an Account Director in the Omni team at OPEN Health with a wealth of expertise in guiding clients through digital transformation and developing and executing omnichannel strategies. 

Her passion lies in utilizing the power of an omnichannel approach to create impactful and relevant scientific communications for healthcare professionals and patients.

With experience spanning multiple therapeutic areas and working across various commercial, medical, and consumer spaces, Robyn has the ability to adapt the omnichannel approach to achieve targeted outcomes effectively. 

Through developing collaborative partnerships with clients, Robyn is able to provide tailored guidance and support, making the implementation of an omnichannel approach accessible and achievable. 

Bill McNish

Senior Omnichannel Strategist
OPEN Health 

With a degree in Journalism, Bill very quickly moved into online marketing, concentrating on all things digital.

He began working as a content marketer 9 years ago, making his way across to the social sphere as a strategic planner 2 years later. It was here that he began working on strategic thinking and community building, starting on social media, before moving into the wider digital space.

He brings his knowledge of consumer omnichannel planning into the pharma space. Taking valuable learnings and strategies and applying them to the medicines he works on. Everything he does and creates focuses on how insights can be used to inform a strategy that puts the target audience at the centre of communications.

He specialises in creating omnichannel systems that build targeted and personalised communications across a diverse mix of channels. Right content. Right place. Right time.

Claudia Pereira

Senior Medical Writer
OPEN Health

Claudia is a Senior Medical Writer with 4 years’ experience in medical communications and enjoys applying omnichannel strategy to medical projects.

She is experienced in creating content for a range of domestic, regional, and global medical communication projects, including symposia, advisory boards, e-learning, and digital opinion leader social media toolkits. Her key passion is to ensure that all content she creates meets the educational needs of the target audience in their preferred format via their preferred channels.

In her day to day role, she works alongside omnichannel strategists to develop medical omnichannel plans for a range of medicines at different stages of their lifecycle. Using medical strategy, landscape considerations and insights, Claudia is able to support omnichannel discussions and planning with a medical and compliance perspective. 

Media Partner

Related Videos

Presentation

Unlocking Possibilities: A Journey to Cross-functional Omnichannel Readiness

Related topics: Medical Affairs & Stakeholder Engagement
Availability: FREE
Speakers

Claudia Pereira

Senior Medical Writer
OPEN Health

Bill McNish

Senior Omnichannel Strategist
OPEN Health 

Robyn Davies

Account Director
OPEN Health 

Presentation

Transform your RWE to effectively inform decision making

Related topics: Real-World Evidence & Late-Phase Research
Availability: FREE
  • Using RWE to assess recent plans and guidelines
  • Assessing the feasibility and value within various RWE sources and translating into actionable insights
  • Provide wider stakeholder groups with key evidence to support future planning and service design
  • Case studies demonstrating RWE led healthcare improvements
Speaker

Chris Rolfe

UK RWE Data and Product Manager 
Open Health 

Pricing & Registration