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Opportunities and challenges using unsolicited, self-reported, health outcomes data from open web-based media sources

Related topics: Pharmaceutical/Biotech, IT & Big Data, Global (non-specific), Digital & Technology

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  • An ever-increasing number of individuals routinely contribute and consume solicited and unsolicited information about a variety of health-related issues using a wide range of internet and social media channels.
  • Personal web-based reports on health status, symptoms, treatments and associated interventions may provide a rich source of data to support discovery, clinical development and post marketing analytics.
  • A key challenge in the applicability and utility of these data is related to the veracity, accuracy and reliability of information collected from web-based media sources.

Mark Wolff
Advisory Industry Consultant, Chief Health Analytics Strategist
Health & Life Sciences Global Practice, SAS Institute, USA

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This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.