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Multichannel strategy and behavioural science: perfect partners for smarter communications

Related topics: Medical Affairs & Stakeholder Engagement

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  • Appreciate the importance of understanding human behaviour in designing effective and affective medical communications
  • Recognise the synergistic benefits of bringing behavioural insights and multichannel strategy together for smarter, more targeted communications
  • Challenge your communications strategy: not doing things ‘because we’ve always done it this way’, looking critically at the end goals, the behavioural context and barriers, and designing a smart multichannel strategy

Louise Picken
Senior Scientific Director
Complete HealthVizion

Robert Poole
Director of Scientific Services
Complete HealthVizion

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This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.


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