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Multichannel strategy and behavioural science: perfect partners for smarter communications
Overview
- Appreciate the importance of understanding human behaviour in designing effective and affective medical communications
- Recognise the synergistic benefits of bringing behavioural insights and multichannel strategy together for smarter, more targeted communications
- Challenge your communications strategy: not doing things ‘because we’ve always done it this way’, looking critically at the end goals, the behavioural context and barriers, and designing a smart multichannel strategy
Speakers
Louise Picken
Senior Scientific Director
Complete HealthVizion
Robert Poole
Director of Scientific Services
Complete HealthVizion
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REMINDER
This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.
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