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Market access & go-to-market strategy for transformative therapies: Changing our mindset

Related topics: Pharmaceutical/Biotech, Market Access & HEOR

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Overview
  • The key go-to-market opportunities and challenges for autologous gene and cell therapies - from the regulatory (‘benefit/risk’), market access (funding and pricing) and commercialisation (treatment delivery) perspectives
  • The value of integrated, cross-functional decision-making, strategies and tactics to overcome go-to-market hurdles for autologous gene and cell therapies
  • The implications for Pharma around organisational structure, organisational processes and capabilities
Speaker

Akshay Kumar
Principal Consultant
Huron Consulting Group, UK

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REMINDER

This is the presenters’ personal opinion and does not necessarily represent true facts, the official views or policy of their organisation, nor the views of Evidence Life Science.

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