Videos Library

Event Videos

MedTech Access Leaders Forum

Berlin, Germany - December 5-7, 2017

Enabling economic selling

Related topics: MedTech, Market Access & HEOR, Commercial, Global (non-specific)
Availability: FREE
  • What is the role of market access in economic selling?
  • The challenge of quantifying value.
  • Building effective tools and training methods.
  • Partnering with commercial teams.
  • Case studies: Selling value in the UK and Germany.

Ernesto M. Nogueira
Managing Director
Value Connected, Netherlands


Real World Evidence the key to smart medical device market access

Related topics: MedTech, Europe, Market Access & HEOR, Real-World Evidence & Late-Phase Research
Availability: FREE
  • It is all about the quality of the data.
  • RWE to understand target indication and plausibility of clinical trial success.
  • Single arm / registry to comparative effectiveness data.

Mattias Kyhlstedt
Synergus AB, Denmark


How to balance evidence demands between US and International Markets

Related topics: MedTech, Europe, USA, Market Access & HEOR
Availability: FREE

Planning for a global product launch means a coherent evidence plan and value dossier must address the needs of multiple geographies. This session will review the evolving perspectives of US payers on evidence for medical devices, and contrast these trends with major EU markets and Japan. Specific topics to be addressed will include:

  • US Medicare and private payer bundled payment models.
  • New bundling of In Vitro Diagnostics under Medicare outpatient rules.
  • British requirements for Specialised Services.
  • French programs to generate real world evidence.
  • Germany’s trial regulation.
  • Japan’s new HTA requirements.

Stephen Hull
Principal and Founder
Hull Associates, USA