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Event Videos

MedTech Commercial Leaders Forum

Zurich, Switzerland - March 5-7, 2019

Product Claim Management – An integral approach to systematically build clinical and economical product value.

Related topics: MedTech, Commercial, Regulations & Ethics
Availability: FREE
  • Beyond Marketing: Getting to the right product claims and getting the product claims right.
  • Beyond MDR: How to turn novel regulatory requirements into differentiating opportunities?
  • Beyond Product Launch: Clinical vs. economic claims? The right choices for effective Market Access. 

Claus Schaffrath
Managing Director, MD squared
Consultant, Cetas Healthcare
The Netherlands


The Future of Learning and Enablement in Med Device: Continuous, Adaptive, Personalised

Related topics: MedTech, Commercial, Digital & Technology, Capabilities & Effectiveness
Availability: FREE

Industry consolidation, competition and product innovation are driving the medical device industry to constantly evolve if they are to keep up with market and patient needs.  This poses a great challenge, but also a great opportunity, to learning and enablement leaders who strive to successfully support sales, medical affairs and distribution partners to develop strong customer relationships and deliver the best technology solutions for the end patient or consumer. In this talk, you will learn:

  • How learning leaders are driving behaviour change that improves job performance
  • New ways to scale and measure the impact of enablement initiatives on commercial goals
  • Case studies of how medical device providers and other leading enterprises are achieving commercial agility
  • How to apply best practice microlearning to commercial, medical affairs and channel enablement

Michael Connolly
Enterprise Account Director, EMEA
Qstream, UK


Impactful customer engagement: How to demonstrate ROI on your digital investments

Related topics: MedTech, Commercial, Digital & Technology
Availability: FREE
  • Experience how the first movers in medtech have proven digital technology ROI
  • See how you can use your digital investments to enable better customer experiences for payers and HCPs
  • Explore how digital technology supports a key account strategy
  • Learn how to get it right: start small and scale fast
  • Get C-level backing by showing measurable results

Luis Rodriguez
Global Client Director
Agnitio, Denmark


Integrated Health Solutions for Hospitals: Where to Play and How to Win?

Related topics: MedTech, Commercial, Capabilities & Effectiveness
Availability: FREE
  • Overview of ‘Solutions’ offerings
  • Performance of integrated health solutions so far
  • Industry-wide learnings and future trends
  • Common Pit-falls and Challenges
  • Overcoming the challenges in implementing ‘solutions’ strategy

Sumit Mehta
Managing Director
Cetas Healthcare Insights, Netherlands

Dushyant Gupta
Senior Client Engagement Director
Cetas Healthcare Insights, USA