• Moving beyond NPS
• Engaging a global team to get local customer insight
• Maintaining the focus on the customer
• Driving the global process forward.
• It’s not just the numbers: Tell the story of the customer

• What does the new world of medtech and digital health look like?
• How can digital technologies and services enhance the value of devices in a meaningful way to payers?
• How will these innovative solutions be regulated and reimbursed?

Explore how new digital technologies enhance your customer interactions and deliver real commercial benefit 

• Understand how your customers’ needs have changed
• Learn how digital technology enables you to respond to these new challenges
• Explore how virtual engagement technologies create new opportunities
• See real-life examples of how digital solutions have transformed customer relationships
• Bringing it all together: learn how to use the data to extend commercial opportunities

• Empowered buyer teams force Marketing & Sales to step up their game
• Marketing can support sales teams to become more solution-centric
• Sales teams can go beyond the expected and impact the modern day buyer
• Ceterix, bioMérieux and ARGEN use sales enablement technology to step change Marketing and Sales alignment and grow sales productivity.

• Situation before the project start
• Evaluation process and piloting
• Implementation approach
• Outlook for the future

• Becoming an integral partner in strategic business decision making
• Organizing the competency in today’s value-based healthcare (VBHC) environment
• Case studies

• What is Value and how to quantify it?
• “Doctors love my product, but I still cannot sell it” - an evolving balance of power
• Do I need Reimbursement? What are the risks?
• “Your product is too expensive”: fact or misperception?
• Case example: from “easy-to-use” to “cost-saving”
• Practical recommendations for Value-Based Sales

• Current and future regulatory environment
• How is the industry geared to address these changes?
• What are the constructs of an ideal marketing claims strategy?
• What are the gold standard practices for marketing claims?
• How to deal with unsuccessful claims?

• Understanding the shifting buyer universe.
• Defining the organisation of the future.
• Key challenges & opportunities when transforming your business around the customer.
• Outlining different transformation pathways depending on your organisational imperative & operational maturity.