This is a unique training course specifically tailored towards medical affairs and MSL professionals, who are motivated to engage KOLs and external stakeholders, influence colleagues, overcome objections and better articulate the true value of their ideas and solutions.

5 powerful soft skills medical affairs professionals will learn:

  1. How to ask more effective questions to understand what a KOL really needs & generate actionable insights
  2. How to make an impact in cross-functional teams, be listened to and demonstrate your value
  3. Less is more: How to present the value of your idea or solution in as few powerful words as possible
  4. Objection handling: What to do when a KOL or colleague says “no”, “maybe” or worse: “send me information and I’ll get back to you!”
  5. How to build “rapport” and become more engaging so the KOL wants to spend their valuable time with you.

Who is your trainer?

Geoff Cable                               
CEO & co-Founder                         
Evidence Life Science


"I believe that in this digital age, strong interpersonal skills
are important more than ever"

Geoff is an expert in soft skills, negotiation, coaching, business development, management & entrepreneurship. He had a strong track record of growing the Evidence Life Science (formerly Next Level Life Sciences) company organically, through marketing and sales - soft skills.  Evidence Life Science is a leading event organiser and business intelligence provider for the pharma and medtech industries Over the last 14 years, Geoff has guided his team to successfully develop, promote and deliver hundreds of industry events, focused on cutting-edge or critical themes - especially Medical Affairs. These have involved thousands of senior-level attendees from all the major pharma, medtech, biotech and diagnostics companies, as well as a broad range of service providers and key industry stakeholders. 

Event Structure

Event Overview


Day 1 - 5th July, 2022


Day 2 - 6th July, 2022


Tom P.

"I’ve heard very positive feedback already from my team and some of them did even implement some of the learnings straight away with a positive outcome! Really great.”

Head of Medical Affairs & Patient Advocacy, Ultragenyx Europe

Elie A.

"I do appreciate the training that was provided and got to learn a lot. The teaching/learning material is very clear and easy to understand"

Medical Science Liaison, Bioventus


Sylvia E.

“Well presented, very lively and interesting in general, with good examples”

Senior Clinical Research Scientist, Eli Lilly

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