5 REASONS TO ATTEND:

1. Understand if an omnichannel strategy can and should be ethically implemented in medical affairs
2. Appreciate the potential effectiveness of omnichannel in areas like insight generation, stakeholder engagement, education and value
3. Learn from real-life case studies and explore a multitude of omnichannel options and potential approaches
4. It’s not all about technology: Understand what internal procedures, processes, practices and culture can best-enable omnichannel effectiveness
5. Learn what digital technologies are enabling medical affairs to offer more stakeholder value through fresh channels, insights and communication