5 Reasons to attend (online):

  1. Understand if an omnichannel strategy can and should be ethically implemented in medical affairs
  2. Appreciate the potential effectiveness of omnichannel in areas like insight generation, stakeholder engagement, education and value
  3. Learn from real-life case studies and explore a multitude of omnichannel options and potential approaches
  4. It’s not all about technology: Understand what internal procedures, processes, practices and culture can best-enable omnichannel effectiveness
  5. Learn what digital technologies are enabling medical affairs to offer more stakeholder value through fresh channels, insights and communication

Speakers List

INDUSTRY EXPERTS

Chief Medical Officer & Head of Global Medical Affairs
Eisai

Director of Frontline Medical Excellence-Europe
Novo Nordisk

 

International Medical Engagement Excelence Partner,
World Wide Team 
Novartis Oncology

Vice President, North America Medical Affairs Hospital Business
Pfizer

Senior Director, Omnichannel Strategy and Innovation Lead, Global Scientific Communications 
Pfizer Oncology

Senior Analytics Manager, Strategic Analytics & Intelligence, Medical Affairs
Genentech

 

Director Global Field Medical Excellence & HCP Exchange 
Merck Healthcare

 

Associate Director Global Field Medical Excellence & HCP Exchange 
Merck Healthcare 

GMA Field Medical Excellence Lead
Takeda 

Medical Education and Digital Manager
Novartis

Independent Pharmaceutical Physician


 

EXPERIENCED SOLUTION PROVIDERS

Vice President - Client Success
Within3

Group Board Director
Adelphi Group 

Senior Director, Business Partnerships
Within3

    

Global Head of Omnichannel Communications
OPEN Health

Event Structure

Event Overview

DEVELOPING MEDAFFAIRS OMNICHANNEL STRATEGIES

Day 1 - 1st February, 2022

OMNICHANNEL MEDICAL COMMUNICATIONS IN PRACTICE

Day 2 - 2nd February, 2022

Event Partners

Related Videos

Presentation

KOL insights in a digital world

Related topics: Medical Affairs & Stakeholder Engagement, Digital & Technology
Availability: FREE

The remit for Medical Affairs is extensive with a key objective of gathering actionable insights into clinician behaviour to identify practice and prescription patterns—and the rationales behind physician choices.  Join us to learn more about closing knowledge gaps to maximize the impact of your medical activities.

Speaker

Christina Hoffman

Global Head, Medscape Medical Affairs
Medscape Medical Affairs

Presentation

Community engagement from a medical publisher`s point of view

Related topics: Medical Affairs & Stakeholder Engagement, Digital & Technology
Availability: FREE

Let's take the idea of KOL engagement a bit further! Discover how to bridge the knowledge gap in multiple communities by sharing scientific information with relevant stakeholders simultaneously thus leveraging existing networks, relationships, and channels to foster connections. Join us in exploring the ideas and hear a few practical real-life cases of community engagement.

Speakers

Iola Forster

Strategic Competence Lead, Industry & Society Services
Karger Publishers

Geoff Covey

General Manager, Karger UK
Karger Publishers

View Agenda or Register